About
World0™ builds synthetic markets for measuring what pricing systems do.
World0 is an independent measurement lab.
Why this exists
Pricing decisions moved into software faster than the means of checking them.
A pricing system can be tested for accuracy against recorded history. That test is silent on how the system behaves against rivals that react to it, because the market it will meet does not exist until the system is deployed into it. World0 builds that market so the question can be answered before deployment.
The firm's own work
World0 has measured autonomous AI pricing agents and classical revenue management software.
Each design was written, hashed and deposited before its first round. One study covers autonomous AI pricing agents across 155 synthetic markets: 125 markets running agents and 30 running the scripted control. The other covers classical revenue management software, comparing the same software fitted on pooled data and fitted on separated data, and it acts as the control on the measurement method itself. Both are complete.
World0 publishes both studies in full, with the log, the design, the analysis and a checker that lets a reader recompute every number in them. Any claim World0 makes about what a study found travels with that evidence.
a49a55cc059517de6874042092ef24a7051403c5ed914e763c898992bd41b847
This is the SHA-256 of the deposited design for the agent study. The deposited copy publishes with the study, and shasum -a 256 over it returns exactly these bytes. How the deposit works.
Leadership
Tim Juback
Chief Executive Officer
Tim Juback has spent his career reading systems of self-interested actors and the behavior they produce that no individual actor within them can account for, from all-source intelligence work in the United States Army, through retail loss prevention and programs against organized retail crime, to global risk and threat intelligence at Amazon. He went on to lead the development of one of Amazon's earliest production generative AI agents, an investigations agent that assumed casework previously performed manually by his own team. That work established the premise World0 is built on: an AI pricing system is a self-interested actor in a market of other self-interested actors, and its behavior can be established only by measuring it among them.